Ray Moynihan

Pharmaville – the latest fad in on-line gaming

In Ray’s latest column in the British Medical Journal, we learn about Pharmaville, an idea for a new web-based social networking game, where players develop and sell medicines to make life perfect, where dubstep plays in the strip clubs, and where those found guilty of misleading the public face the possibilty of mild professional censure. You can read the BMJ column here